It begins as a discarded old passenger tire. Yet this tire did not end up in a landfill, did not get burned up or dropped into the ocean. It made it to Shredded Tire Inc., where we shred it into mulch, send all the metal to the recycler — and then do something really amazing. We give it a new and better life!

We take this tire mulch with nylon strands and blend it with some portland cement and waste slag to achieve an 87% certified recycled content. Finally, we add a drop of water — and what do you think happens?

An indestructible block is formed (Miami Dade uplift -502 psf) that will last for thousands of years; gets stronger with age (5,000 hour age test); is fire-rated (Class A, UL tested assembly); is a natural insulator (R – 1.31 per inch); is moisture-resistant, mold-resistant and bug-resistant; will never rot; allows free flowing water through it (UL flow test); and saves millions of trees by replacing wood nailers (TAS-111 test from PRI). It will fill any mold, however big or small, and after only three days, emerge from that mold a perfect specimen every single time. It’s simple and easy to make, the raw material is abundantly available in every small town around the globe, and it’s internationally patent-approved.

Our new structural building and roofing system can and will be made everywhere in the world, all while clearing our planet of a waste that now defiles it.

And it starts right here in Miami, Florida — the city that brings it to the world.